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SEO, in its simplest form, means Search Engine Optimization. It is the practice of increasing the quantity and quality of website traffic through genuine search engine results. It involves a series of activities that optimize your content to improve your organic or “free” traffic. The better your blog posts are optimized for SEO, the higher your page will rank in search engine results pages, so that more people can find your website and understand your business.
To take a look further in the ever-wide SEO, let’s break it down in three different categories.
- Quality of traffic: Tricking your blog visitors into thinking they’re going to be reading about something fascinating or interesting when in fact it’s just something mediocre at best is possibly one of the worst directions you could go in during your SEO journey. Every visitor is a potential re-visitor, so you want to make sure that whoever visits your blog is genuinely interested in the content you put out.
- Quantity of traffic: Once you have the right kind of audience you want to engage with your content, you can sit back and relax. SERPs, also known as Search engine results pages, takes care of the rest. Visitors who click through the SERPs increase both the reach and the traffic of the blog.
- Organic results: If you’re looking to make money out of your blog, ads are a crucial part. They make up a significant portion of many SERP’s. But on the other side of the spectrum, organic traffic is any traffic that you don’t have to pay for.
SEO makes your website more visible to people who are entering keywords associated with your product or service via search engines like Google, Yahoo, Bing, etc. It is proven by thousands of users that blogging, in fact, is one of the biggest resources to make your website more SEO friendly and relevant. But the question that arises is how and why does it really help with blogging?
1. Using Keywords Strategically
First and foremost, knowing the right keywords. Keywords are undoubtedly the backbone of every blog/website. It is always a smart choice to keep your keywords quite direct and to-the-point, as they’ll have a much higher chance of ranking on the top of the search engine, but it still a safe idea to do some keyword research. We frequently hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day. But that doesn’t mean keyword research is an outdated process. There are various tools available online that you can use to do your keyword research and find out which will derive the most traffic. Some of the most popular tools are:
- Long Tail Pro
These are just a few of the most convenient automation tools that can be used to initiate keyword research, but there are tons of others available. Understand that there are no “best” keywords, only those keywords that are highly searched by viewers. With this in mind, you can develop a strategy that helps you rank your pages and increase traffic.
The best keywords for SEO strategies will consider relevance, authority and quantity. You want to find high search keywords that can reasonably compete based on the level of competition you are facing and your ability to produce content whose quality exceeds the current rating.
2. Using Images
Using images in your blog posts can not only make your posts more attractive, but also provide an additional way for search engines to find you. In order to benefit from using images on your blog, make sure to name them (and their alternative text) correctly based on the keywords you use. People are often more attracted to the visual rather than the text, and including even one great image on your blog can do wonders for it, and hence bringing more traffic to it. Some of the benefits are as listed below:
- Making the blog more memorable: Readers have a total attention span of 4 seconds before they lose interested in reading the content. This is where a great image can really help you and your blog. For some brands, the heart of a blog post is the image itself. If you are selling a product, you can get a fantastic image of the actual product.
- Supporting your point with a visual appeal: Appropriate images can add real value and insight to your posts as well as being fun to your readers and used on social networks. Viewers will naturally stop to think of the image you chose and why you chose it. Stopping the reader and making them think is what every blogger wants, isn’t it?
- Improve SEO: SEO is not all about juts keywords and tools. There are small other things that can create an impact as well, images being one of them. A beautiful image with a proper caption will actually only bring you additional image traffic. If someone does a Google search for one of your keywords and one of your images comes up, this will take them to your blog post.
- Add colour and vibrancy to the blog: No one wants to read a bland, colourless page full of mundane text. Readers are not interested in reading solid text one after another. Blog posts should be split into smaller paragraphs, bullets, block quotes, and subsections. Likewise, one or more images add colour and interest to your blog and help to split any text.
3. Fresh and regular content
Every search engine appreciates fresh and trendy content. Something that is relevant and useful is much more likely to rank high. Every search engine is updated frequently, changing the content and keeping it up to date. Creating a blog gives you the opportunity to continually post new posts on your website. If you want, you can post multiple times a day. The more up-to-date the content you publish, the more pages search engines will index, which means more chances to rank first on search engine results pages.
Google has begun to return the results of social media posts. Linking your blog to your social media accounts can provide another opportunity for search engines to find you when your audience searches for your business. As you adjust your blog and social media strategy, you can easily interact and build relationships with your followers. The more engaged your followers, the more they will interact with your brand. Every time you can attract more people to your website, you are creating another point of interaction with your brand.
It helps generate brand awareness and attract repeating customers/visitors. Popular blogs too have a long lifespan and can easily attract visitors who have been searching for organic content over the past few years.
Incorporating all of these SEO best practices into your blogs right away isn’t possible. It is a slow and steady process. However, as your website grows, so should your search engine targets. Then, you can create links and allow other websites to link to your blog.
Once you’ve determined the goals and intentions of your ideal readers, you can organically provide them with content that is always relevant to them.